Our Team

Stefan Chew

Chief Executive Officer

A multi-award winner and resourceful marketing specialist, Stefan is also an avid inventor of 12 amazing innovations (grand winner of 3 Gold + 1 Silver) granted with 50 patents internationally and has published some papers in the field of gerontechnology. Stefan started the project “iMagic Technologies” in 2009 and currently serves as Chief Innovation Officer (CIO) and as Lead Inventor. Stefan's responsibility is to provide a leadership and execution role in defining and delivering iMagic Technologies continued development of its deliverables and ensuring that they are equipped with the right strategies for smooth and unimpeded growth. As chief technology officer, Stefan’s area of particular focus has been spent mainly on the R&D and production of many new and innovative inventions. His other responsibility in the company is to push and guide his team members on how to pursue and develop the new ideas they conceived so that they can be turned into commercially viable projects.

In addition to Stefan’s hands-on experience, he has a background in designing and creating many packaging containers of which many of which are still widely used in the market. In his early years, Stefan was actively involved in many engineering-based projects as well as being a member of several renowned societies which include Society of Automotive Engineers (SAE) and Society of Tribologist & Lubrication Engineers, etc. As his reputation continues to grow, he was picked by SAE to become their International Advisor for 3 years during which his role was not only to look after their members but also to act as liaison officer between SAE and the Government of Malaysia. By the end of his stint, he managed to successfully bridge and bring to fruition many remarkable projects between the two parties as well as some private party’s projects too.

Stefan also has an illustrious history relating to the R&D of many scientific products. He was CTO of Ecotree BioScience a science company that specializes in the production of biobased & biodegradable lubricants. In 2007 Ecotree signed a joint R&D collaboration agreement with Malaysian Palm Oil Board to produce a commercially viable palm-based biodegradable lubricant & mosquito repellent. After going through exhaustive research, Ecotree's products were sent to many countries for on-site testing; notably amongst them was the collaboration with Hi-Force Australia whereby their products were tested on the heavy earth-moving equipment owned by Alcoa Aluminum. In 1998, Stefan's reputation was given an immediate boost when he successfully organized a tripartite trade alliance between Myanmar, Maldives & Malaysia whereby an agreement of historical importance was signed. Under the agreement, the Malaysian party, represented by Stephen Hansford supplied Myanmar with lubricants on a 3-year contractual basis. In turn, Myanmar substituted their payment with rice exports to the Maldives. On receipt of the rice, Maldives paid Stephen Hansford accordingly.

In 2007, Stefan was invited by the Kobe City Government via JETRO to visit Japan to share his green technology with Japanese conglomerates. As a recognition of his outstanding contribution, Stefan was awarded the prestigious Asia Entrepreneur Award in 2010. In 2019, Stephen Hansford was officially recognized by Superbrands Malaysia as a Superbrand after a strict selection process. Superbrand is a globally known brand promotional platform aimed to recognize and promote its recipients on its branding excellence as well as its ability to provide quality products and services to consumers.


Chief Design & Technical Officer

Mohd Yazid Bin Malek serves as the Chief Design & Technical Officer of iMagic Technologies (M) Sdn Bhd. His responsibility is to assist Stefan in bringing to reality his ideas and concepts of his innovations through technical drawings and prototyping etc. At the same time, Yazid also helps other team members to improve or enhance their designs by making them more attractive and inspiring. Yazid has been described as the kind of person who takes a direct and methodical approach toward the execution of his responsibilities to create the most appealing product imaginable. His philosophy is always based on the principle that whenever any of our team members developed something considered truly new and game-changing, the company must not hesitate to support such an individual.

Jeffery Thiry

Chief Operations Officer (COO)/Managing Director

Mr. Thiry serves as the Managing Director of iMagic Technologies (M) Sdn Bhd, leading and overseeing the strategic global brand development, as well as leading the iMagic team in an executive capacity.

An industrial & organizational psychologist by trade, Mr. Thiry is also a fiction and academically published author; a strong believer in the ways that technology and human ingenuity can create a positive impact on everyday human life. Previously a founding member of the Monash University Malaysia Gerontechnology Laboratory where he served as the lead facilitator and assistant to Prof. Dr. Teh Pei Lee, before eventually pursuing his Master's Degree in I-O Psychology at Rijksuniversiteit Groningen.

Tan Sri Dr Salleh Mohd Nor

Business Advisor (Universities Sector)

Tan Sri Dr. Salleh Mohd Nor is the Secretary General of the Malaysian Academy of Sciences. Born in Negeri Sembilan, Dr. Salleh obtained a B.Sc. Forestry at Adelaide University and a Diploma in Forestry from the Australian Forestry School, Canberra on a Colombo Plan scholarship in 1964. Upon returning home, he joined the Forestry Department, Peninsular Malaysia where he rose to head the Forest Inventory Unit and was responsible for the first national forest inventory.

Dr. Salleh then pursued a Diploma in Photo Interpretation at The International Centre for Aerial Survey and Earth Sciences in Delft, Holland in 1969, and later an M.Sc. and Ph.D. at Michigan State University in 1974 and 1977 respectively. In 1994, he followed a three-month Advanced Management Program at Harvard Business School, USA.

In 1977, he was appointed as the Director of the Forest Research Institute Kepong and when it became a statutory body in 1985, Dr. Salleh became its first Director General until he retired in 1995. He was an Adjunct Professor at University Putra Malaysia from 1994 until 1996 and an Adjunct Professor at University Malaysia Sabah since 2001.

Dr. Salleh was involved with numerous local and international organisations, including the International Union of Forest Research Organizations (IUFRO), the first person from outside Europe and America in 100 years of history of IUFRO to be elected President. He was also instrumental in Malaysia becoming a member of the Antarctica Treaty and has visited Antarctica four times and the Arctic once.

Dr. Salleh was President of the Malaysian Nature Society (MNS) for 30 years. Amongst his many achievements were the formation of the Endau Rompin National Park in Johore and Royal Belum State Park in Perak. Dr. Salleh is currently the Pro-Chancellor of University Technology Malaysia where he headed the UTM Everest project that saw two UTM students reach the peak of Everest in 2016. Salleh is also the oldest Malaysian to set foot on Everest Base Camp at the age of 72, which was recorded in the Malaysia Book of Records. Dr. Salleh has also published thirteen books, and numerous articles, and continues his passion for writing.

In 2016, Dr. Salleh was one of the recipients of the Merdeka Award in the 'Environment' category, where he was bestowed the title of Tan Sri.

Cliff Siaw

Chief Strategy Officer

Prior to iMagic Technologies (M) Sdn Bhd, Cliff was the Founder and CEO of a venture-backed technology company, as well as serving as a senior business development manager in QEOS Group, a world-renowned technology company co-founded by Prof Nick Holonyak. Jr, the Inventor of LED. QEOS has more than 100 patents issued and pending.

Cliff Siaw is an entrepreneur, executive, and strategist. He is Chief Strategist Officer of iMagic Technologies (M) Sdn Bhd, where he leads and oversees the strategic global brand development, product marketing, and partnership initiatives. He is also the Head of Management of F3 Capital Group, an Investment and Property Development Company where he led cross-functional teams to execute key brand initiatives, including finding innovative ways to grow higher margin businesses and improve revenue.

Stephanie Hong Phan Nie

Personal Assistant to CEO

Stephanie Hong Phan Nie assists iMagic Technologies (M) Sdn Bhd’s Chief Executive Officer Mr. Stefan Chew on a daily basis. Her job scope involves keeping all patents’ legal status for the inventions up-to-date, website designer for Imagic.my, liaising with parties associating with inventions-related competitions and other activities. Her educational background is a Master of Business Administration (MBA) from Open University Malaysia (OUM) in 2018.